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Countdown to the big race, October 13, 2019

Marketing opportunities

Start line

On Sunday, October 7, 2018, 44,610 runners from more than 100 countries and all 50 states converged on the streets of Chicago to take part in a journey of endurance, dedication and heart. As runners traveled 26.2 miles through 29 neighborhoods, they were energized by the cheers of 1.7 million spectators and supported by the helping hands of more than 12,000 volunteers. As the race weaved through the city, we were reminded that while we are brought together from near and far, motivated by different reasons, we are united by a common goal to experience the Bank of America Chicago Marathon. In just its 3rd year, our Advocate Health Care International 5K reached the 7,000 participant capacity.

The 2019 event is the perfect opportunity to introduce participants and patrons to your brand!

We are working with the below deliverable dates to get the everything finalized earlier than before to elevate our event app with an interactive Expo floor plan.

November 28, 2018
2019 Expo / Participant Bag / Virtual Bag online registration opened at chicagomarathon.com/marketing

August 16, 2019
Exhibitor Kit to be available to exhibitors

August 30, 2019
Participant Bag insert deadline

September 13, 2019*
Virtual Bag upload deadline

*Potential virtual bag opportunities will be throughout the year.


Abbott Health and Fitness Expo

Abbott Health & Fitness Expo

The two-day Abbott Health & Fitness Expo takes place on Friday, October 11 and Saturday, October 12. It kicks off the Bank of America Chicago Marathon weekend and is free and open to the public. It includes 200 exhibitors and is where all our participants are required to pick- up their packets. Among the huge crowds are the world’s top runners and fitness enthusiasts, making this Expo a wonderful opportunity for sales and to establish your company in front of our health and fitness minded attendees.

  • 150,000 people visit/walk the show
  • 240,000+ sq. ft. of exhibit hall this year

Expo floor plan and exhibitor list
2018 Floor plan and Exhibitor list are available below for a reference.  The 2019 Expo will be very similar.

2018 Floor plan (.pdf)
2018 Exhibitor list (.pdf)

Expo booth pricing
The table below is the 2019 expo pricing schedule.

Expo pricing table

 

Participant Bag Example

Participant bag insert

The participant bag is your opportunity to get your product or information directly into the hands of each participant. Up to 50,000+ physical bags are assembled and distributed to all participants

Participant bag insert pricing
Product samples         $2,600
Paper insert                 $4,800


Virtual Bag Example

Virtual bag

The virtual bag allows your coupon, flier or advertisement to reach our participants, volunteers and spectators without the cost of printing. Post-race metrics for the virtual bag will allow you to see how many people viewed, printed and shared your advertisement. 59,000+ virtual bags distributed in 2018.  We are looking to build out the Virtual bag opportunity to have more touch points throughout the year in 2019.  Once the bag goes live starting early in 2019, participants will have access the Virtual Bag at any time through their Participant Account page in our registration system.  This would provide your company additional exposure, as well as, allow the offers to be more specific and targeted at various times of the year.  You will have the ability to update your offer throughout the year if you would like.

View the 2018 Virtual bag.

Pre-race messages:
#2 – May/June – Gear up, nutrition and training around the launch of the training program

Event time messages:
#2 – Monday, September 30 – Two weeks from the event
#3 – Monday, October 7 – Race week kick off
#4 – Friday, October 11 – Race week weekend
#5 – Monday, October 14 – Marathon Monday
#6 – Saturday, October 19 – Weekend after the Marathon

Virtual bag pricing
Virtual bag – Option #2 – Event time (5 times)              $2,700
Virtual bag – Option #3 – All (7 times)                           $3,800


Grant Park

Official program

There will be only one Official Bank of America Chicago Marathon program. Don’t miss this opportunity to promote your business.

75,000 programs distributed in total
45,000 in participant bags
30,000 in over 900 Chicago locations

Official program pricing 
Full page: $4,000.00
Half page: $3,000.00
Third page: $2,000.00
Charity eighth page: $350.00

View the Official program advertising guide.

For more information, contact Paul Brackey at 312.904.9812 or paul.brackey@cemevent.com.


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Hotels and travel

Experient LogoExperient is the official housing partner of the Bank of America Chicago Marathon, offering access to exclusive room blocks at the city’s most desirable hotels. Learn more.

Hilton LogoHilton Chicago
The Hilton Chicago is the official headquarters hotel of the Bank of America Chicago Marathon. Located just across the street from Grant Park, the Hilton Chicago is a hub of activity on race weekend.

CTA LogoChicago Transit Authority (CTA)
Participants and spectators are encouraged to use public transportation throughout the race weekend. For travel information, visit CTA’s Trip Planner at transitchicago.com. To purchase fare cards in advance, visit faremedia.chicago-card.com or call 312.836.7000 for more information.

GO Airport ExpressGO Airport Express
GO Airport Express offers airport shuttle transportation between Chicago area locations and O’Hare and Midway Airports. Efficient and economical shared-ride shuttles depart from O’Hare and Midway Airports every 10 minutes for Chicago downtown and suburban locations. Shuttle counters are located at both O’Hare and Midway in the baggage claim areas. Transportation to airports is arranged by reservation. To make a shuttle reservation, visit airportexpress.com or call 800.284.3826. For private charters call 773.843.2420.

Bank of America Abbott World Marathon Majors IAAF Gold Label Event
Bank of America Chicago Marathon
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