MARKETING OPPORTUNITIES

On Sunday, October 13, more than 52,000 participants crossed the finish line of the 2024 Bank of America Chicago Marathon. We invite you to join the excitement next year at the 47th running of the Bank of America Chicago Marathon on Sunday, October 12, 2025.

The Bank of America Chicago Marathon is an event like no other! Don’t miss this opportunity to introduce participants and patrons to your brand at the Abbott Health & Fitness Expo.

The Abbott Health & Fitness Expo will continue to be a three-day event to give participants additional time to pick up their packets and explore the Expo prior to race day.

CONTACT INFORMATION

Paul Brackey
Senior Director, Sales and Expo
Virtual Bag and Festival Information
312-446-4282
paul.brackey@cemevent.com

ABBOTT HEALTH & FITNESS EXPO

The Abbott Health & Fitness Expo features exhibitors offering Bank of America Chicago Marathon merchandise and the latest in running footwear, apparel, nutrition and technology. Additionally, the Health & Fitness Expo is the home of the participant packet pick-up for all Marathon participants. Held at Chicago’s McCormick Place, the three-day Expo is free and open to the public. The Expo welcomes the world’s top runners and fitness enthusiasts, making it a unique opportunity for sales and to establish your company in front of a highly engaged audience.

Thursday, October 9: 11 a.m. – 6 p.m.
Friday, October 10: 9 a.m. – 6 p.m.
Saturday, October 11: 9 a.m. – 6 p.m.

PARTICIPANT BAG INSERT

The participant bag is your opportunity to get your product or information directly into the hands of each participant. There will be a limited number of inserts available this year.

VIRTUAL BAG

The virtual bag allows your coupon, flier or advertisement to reach our participants, volunteers and spectators without the cost of printing. Post-race metrics for the virtual bag will allow you to see how many people viewed, printed and shared your advertisement.

Pre-Race Messages

1. June TBD – Training – Gear up, nutrition, around the launch of training programs
2. August/September TBD – Longer mileage 30 or 60 days out

Event Lead-up Messages

3. Monday, September 29 – 2 weeks out – Final prep/plans trip
4. Monday, October 6 – Race week kick off – Deals in Chicago
5. Friday, October 10 – Race weekend – Deals in Chicago
6. Monday, October 13 – Marathon Monday – Celebration/Recovery
7. Saturday, October 18 – Weekend after Marathon – Final Reminder/Celebration

For more information, contact Paul Brackey at 312.904.9812 or paul.brackey@cemevent.com.

SPONSORSHIP OPPORTUNITIES

For more information about Bank of America Chicago Marathon sponsorship opportunities, contact Eileen Hurley at 312.446.0161 or eileen.hurley@cemevent.com.