Marketing opportunities
On Sunday, October 9, 2022, 40,000 runners will come together in Chicago for the 44th running of the Bank of America Chicago Marathon. Running the Bank of America Chicago Marathon is the pinnacle of achievement for elite athletes and everyday runners alike. On race day, runners will set out to accomplish a personal dream by reaching the finish line in Grant Park.
The Bank of America Chicago Marathon is an event like no other! Don’t miss this opportunity to introduce participants and patrons to your brand at the Abbott Health & Fitness Expo.
NEW THIS YEAR! The Abbott Health & Fitness Expo has been expanded to a three-day event to give participants additional time to pick up their packets and explore the Expo prior to race day.
Abbott Health & Fitness Expo hours of operation
Thursday, October 6: 11 a.m. – 6 p.m.
Friday, October 7: 9 a.m. – 6 p.m.
Saturday, October 8: 9 a.m. – 6 p.m.
Abbott Health & Fitness Expo
The Abbott Health & Fitness Expo features exhibitors offering Bank of America Chicago Marathon merchandise and the latest in running footwear, apparel, nutrition and technology. Additionally, the Health & Fitness Expo is the home of the participant packet pick-up for all Marathon participants. Held at Chicago’s McCormick Place, the three-day Expo is free and open to the public. The Expo welcomes the world’s top runners and fitness enthusiasts, making it a unique opportunity for sales and to establish your company in front of a highly engaged audience.
As in 2021, we anticipate attendance may be slightly reduced for the 2022 event. Historically, the event has welcomed more than 150,000 people to the show.
2022 Expo booth pricing schedule
| Booth size | Regular rate: Launch – event |
| 10’x10′ Booth, Regular | $3,400 |
| 10’x10′ Booth, Prime | $4,100 |
| 10’x10′ Corner Booth, Prime | $4,500 |
| 10’x20′ Booth, Regular | $6,300 |
| 10’x20′ Booth, Prime | $7,200 |
| 10’x20′ End Cap Booth, Prime | $7,500 |
| 10’x30′ Booth, Regular | $9,000 |
| 10’x30′ Booth, Prime | $9,800 |
| 10’x40′ Booth, Regular | $11,400 |
| 10’x40′ Booth, Prime | $13,000 |
| 20’x20′ Booth | $13,000 |
| 20’x30′ Booth | $20,000 |
| 20’x40′ Booth | $26,000 |
| 20’x50′ Booth | $32,200 |
| 20’x60′ Booth | $38,000 |
| 20’x70′ Booth | $46,000 |
| 30’x30′ Booth | $29,500 |
| 30’x40′ Booth | $38,000 |
| 30’x50′ Booth | $44,000 |
| 30’x60′ Booth | $52,000 |
| 40’x60′ Booth | $66,500 |
| Custom configuration | Contact Paul Brackey for pricing |
Participant bag insert
The participant bag is your opportunity to get your product or information directly into the hands of each participant. Up to 43,000 physical bags are assembled for distribution to participants race weekend. There will be a limited number of insert available this year.
Participant bag insert pricing
Product samples $2,600
Paper insert $4,800
Virtual bag
The virtual bag allows your coupon, flier or advertisement to reach our participants, volunteers and spectators without the cost of printing. Post-race metrics for the virtual bag will allow you to see how many people viewed, printed and shared your advertisement. More than 40,000 virtual bags distributed multiple times as well as links included in event communications resulting in 192,000 views in 2021.
Pre-Race Messages:
1. June TBD – Training – Gear up, nutrition, around the launch of training programs
2. August/September TBD – Longer mileage 30 or 60 days out
Event Lead-up Messages:
3. Monday, September 26 – 2 weeks out – Final prep/plans trip
4. Monday, October 3 – Race week kick off – Deals in Chicago
5. Friday, October 7 – Race weekend – Deals in Chicago
6. Monday, October 10 – Marathon Monday – Celebration/Recovery
7. Saturday, October 15 – Weekend after Marathon – Final Reminder/Celebration
Virtual bag pricing
Virtual bag – Option #1 – Event time (5 times): $2,700
Virtual bag – Option #2 – All (7 times): $3,800
For more information, contact Paul Brackey at 312.904.9812 or paul.brackey@cemevent.com.
Sponsorship opportunities
For more information about Bank of America Chicago Marathon sponsorship opportunities, contact Eileen Hurley at 312.446.0161 or eileen.hurley@cemevent.com.
