Marketing opportunities
On Sunday, October 8, 2023, 45,000 runners will come together in Chicago and join the millionth-finisher field at the 45th running of the Bank of America Chicago Marathon. Running the Bank of America Chicago Marathon is the pinnacle of achievement for elite athletes and everyday runners alike. On race day, runners will set out to accomplish a personal dream by reaching the finish line in Grant Park.
The Bank of America Chicago Marathon is an event like no other! Don’t miss this opportunity to introduce participants and patrons to your brand at the Abbott Health & Fitness Expo.
The Abbott Health & Fitness Expo will continue to be a three-day event to give participants additional time to pick up their packets and explore the Expo prior to race day.
Abbott Health & Fitness Expo hours of operation
Thursday, October 5: 11 a.m. – 6 p.m.
Friday, October 6: 9 a.m. – 6 p.m.
Saturday, October 7: 9 a.m. – 6 p.m.
Abbott Health & Fitness Expo
The Abbott Health & Fitness Expo features exhibitors offering Bank of America Chicago Marathon merchandise and the latest in running footwear, apparel, nutrition and technology. Additionally, the Health & Fitness Expo is the home of the participant packet pick-up for all Marathon participants. Held at Chicago’s McCormick Place, the three-day Expo is free and open to the public. The Expo welcomes the world’s top runners and fitness enthusiasts, making it a unique opportunity for sales and to establish your company in front of a highly engaged audience.
In 2023, the event will return to 45,000 participants for the event’s 45th Anniversary.
Expo Booth Pricing Schedule – Launch date – June 29
10’x10′ Booth, Regular $3,400
10’x10′ Booth, Prime $4,100
10’x10′ Corner Booth, Prime $4,500
10’x20′ Booth, Regular $6,200
10’x20′ Booth, Prime $7,200
10’x20′ End Cap Booth, Prime $7,500
10’x30′ Booth, Regular $9,000
10’x30′ Booth, Prime $9,800
10’x40′ Booth, Regular $11,400
10’x40′ Booth, Prime $13,000
20’x20′ Booth $13,000
20’x30′ Booth $20,000
20’x40′ Booth $26,000
20’x60′ Booth $38,000
20’x70′ Booth $46,000
30’x30′ Booth $29,500
30’x40′ Booth $38,000
30’x50′ Booth $44,000
40’x60′ Booth $67,000
Custom configuration Contact Paul Brackey for pricing
Participant bag insert
The participant bag is your opportunity to get your product or information directly into the hands of each participant. Up to 50,000 physical bags are assembled for distribution to participants race weekend. There will be a limited number of inserts available this year.
Participant bag insert pricing
Product samples $2,800
Paper insert $5,000
Virtual bag
The virtual bag allows your coupon, flier or advertisement to reach our participants, volunteers and spectators without the cost of printing. Post-race metrics for the virtual bag will allow you to see how many people viewed, printed and shared your advertisement. More than 51,000 virtual bags distributed multiple times as well as links included in event communications resulting in 259,000 views and 114,000 page visitors in 2022.
2022 Virtual Bag to see an example:
https://haku.ly/ce5cd96a
Example of an offer:
https://events.hakuapp.com/events/d200b3f467d464339c25/event_promotions
Pre-Race Messages:
1. June TBD – Training – Gear up, nutrition, around the launch of training programs
2. August/September TBD – Longer mileage 30 or 60 days out
Event Lead-up Messages:
3. Monday, September 25 – 2 weeks out – Final prep/plans trip
4. Monday, October 2 – Race week kick off – Deals in Chicago
5. Friday, October 6 – Race weekend – Deals in Chicago
6. Monday, October 9 – Marathon Monday – Celebration/Recovery
7. Saturday, October 14 – Weekend after Marathon – Final Reminder/Celebration
Virtual bag pricing
Virtual bag – Option #1 – Event time (5 times): $2,900
Virtual bag – Option #2 – All (7 times): $3,900
For more information, contact Paul Brackey at 312.904.9812 or paul.brackey@cemevent.com.
Sponsorship opportunities
For more information about Bank of America Chicago Marathon sponsorship opportunities, contact Eileen Hurley at 312.446.0161 or eileen.hurley@cemevent.com.
