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MARKETING OPPORTUNITIES

Abbott Health & Fitness Expo

The Bank of America Chicago Marathon is one of the world’s largest participatory sporting events. Drawing participants from all 50 states and over 130 countries. Known for its flat and fast course, the Chicago Marathon has featured six world record performances and countless personal bests. As a member of the Abbott World Marathon Majors the event brings together elite international athletes, top Americans and citizen runners from around the globe.​

2023 broke records, 2024 will look to break them again! On October 13th, 2024, over 50,000 runners will take to the streets of Chicago. The 46th Running of the Chicago Marathon will be our biggest field ever. ​

Join us in 2024 and help us tell the tens of thousands of stories that come from runners at the greatest marathon on earth!​

The Bank of America Chicago Marathon is an event like no other! Don’t miss this opportunity to introduce participants and patrons to your brand at the Abbott Health & Fitness Expo.

The Abbott Health & Fitness Expo will continue to be a three-day event to give participants and visitors additional time to pick up their packets and explore the Expo prior to race day.  In 2023 we saw over 116,500 visitors over the 3 days.

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ABBOTT HEALTH & FITNESS EXPO

The Abbott Health & Fitness Expo features exhibitors offering Bank of America Chicago Marathon merchandise and the latest in running footwear, apparel, nutrition and technology. Additionally, the Health & Fitness Expo is the home of the participant packet pick-up for all Marathon participants. Held at Chicago’s McCormick Place, the three-day Expo is free and open to the public. The Expo welcomes the world’s top runners and fitness enthusiasts, making it a unique opportunity for sales and to establish your company in front of a highly engaged audience.

In 2024, over 50,000 runners will take to the streets of Chicago and over 120,000 will visit the Expo.

HOURS OF OPERATION

Thursday, October 10: 11 a.m. – 6 p.m.
Friday, October 11: 9 a.m. – 6 p.m.
Saturday, October 12: 9 a.m. – 6 p.m.

EXPO BOOTH PRICING SCHEDULE

10’x10′ Booth, Regular $3,500
10’x10′ Booth, Prime $4,200
10’x10′ Corner Booth, Prime $4,600
10’x20′ Booth, Regular $6,400
10’x20′ Booth, Prime $7,400
10’x20′ End Cap Booth, Prime $7,700
10’x30′ Booth, Regular $8,900
10’x30′ Booth, Prime $9,700
10’x40′ Booth, Regular $11,600
10’x40′ Booth, Prime $13,200
20’x20′ Booth $13,200
20’x30′ Booth $20,200
20’x40′ Booth $26,200
20’x60′ Booth $38,200
20’x70′ Booth $46,200
30’x30′ Booth $29,700
30’x40′ Booth $38,200
30’x50′ Booth $44,200
40’x60′ Booth $67,200

Custom configuration Contact Paul Brackey for pricing


VIRTUAL BAG

The virtual bag allows your coupon, flier or advertisement to reach our participants, volunteers and spectators without the cost of printing. Post-race metrics for the virtual bag will allow you to see how many people viewed, printed and shared your advertisement. More than 51,000 virtual bags distributed multiple times as well as links included in event communications resulting in 259,000 views and 114,000 page visitors in 2022.

2023 VIRTUAL BAG EXAMPLE

OFFER EXAMPLE

PRE-RACE MESSAGES

1. June TBD – Training – Gear up, nutrition, around the launch of training programs
2. August/September TBD – Longer mileage 30 or 60 days out

EVENT LEAD-UP MESSAGES

3. Monday, September 30 – 2 weeks out – Final prep/plans trip
4. Monday, October 7 – Race week kick off – Deals in Chicago
5. Friday, October 11 – Race weekend – Deals in Chicago
6. Monday, October 14 – Marathon Monday – Celebration/Recovery
7. Saturday, October 19 – Weekend after Marathon – Final Reminder/Celebration

VIRTUAL BAG PRICING

Virtual bag – Option #1 – Event time (5 times): $3,000
Virtual bag – Option #2 – All (7 times): $3,900

For more information, contact Paul Brackey at 312.904.9812 or paul.brackey@cemevent.com.


PARTICIPANT BAG INSERT

The participant bag is your opportunity to get your product or information directly into the hands of each participant. Up to 52,000 physical bags are assembled for distribution to participants race weekend. There will be a limited number of inserts available this year.

Deadline to arrive at the assembly facility is August 16, 2024. Detailed instructions will be sent once the order has been received.

Participant bag insert pricing

Product samples $3,000
Paper insert $5,200


SPONSORSHIP OPPORTUNITIES

For more information about Bank of America Chicago Marathon sponsorship opportunities, contact Eileen Hurley at 312.446.0161 or eileen.hurley@cemevent.com.


Bank of America Abbott World Marathon Majors Abbott World Marathon Majors Marathon Tours and Travel Age Group Qualifier

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