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Marketing Opportunities

There are four different opportunities through which your company can market at our 2013 event:

  • Bank of America Health & Fitness Expo
  • Participant Bag & Virtual Bag Opportunity (Virtual Bag addition is NEW to 2013)
  • Advertising in the Official Program
  • Sampling Package

For more information, contact Paul Brackey at 312.904.9812 or

Health & Fitness Expo

The Bank of America Chicago Marathon Health & Fitness Expo includes 200 exhibitors featuring the latest products in running footwear, apparel and accessories, as well as the latest developments in sports, fitness and nutrition. The Expo is where all runners will pick up their Participant Packet, Participant Bag and technical shirt.

  • 130,000 people visit/walk the show
  • 240,000 sq/ft of exhibit hall this year

Friday, October 11, 9 a.m. to 8 p.m.
Saturday, October 12, 9 a.m. to 6 p.m.

McCormick Place, North Building, Hall B1

Health & Fitness Expo Booth

Booths 10’ x10’ to include: 8’ high black/white/white/black backwall drape, 3’ high black side dividers, (1)6’ x 30” black draped table, (2) Limerick chairs, (1) wastebasket and a 7” x 44” one-line identification sign.

Booths larger than 10’ x 10’ to include: 8’ high black/white/white/black backwall drape, 3’ high blackside dividers, (2) 6’ x 30” black draped tables, (4) Limerick chairs, (2) wastebaskets and a 7” x 44” one-line identification sign.

Island Booths to include: (2) 6’ x 30” black draped tables, (4) Limerick chairs, (2) wastebaskets and a 7” x 44” one-line identification sign.


Official Program: Produced by Chicago Athlete Magazine

This piece will have a circulation of 75,000 to runners directly and through Chicago Athlete’s normal distribution areas throughout Chicagoland.


Participant Bag + Virtual Bag Opportunity (Virtual Bag addition is NEW to 2013)

The Participant Bag and Virtual Bag are your opportunity to get your product or information directly into the hands of each runner both physically and digitally. As we continue to make our race a more sustainable event, we are moving towards a plan to remove traditional paper inserts from our event participant bags. The Virtual Bag allows your coupon, flier or advertisement to reach our participants and volunteers without the cost of printing and the uncertainty of impressions. Post-race metrics for the Virtual Bag will allow you to see how many people viewed, printed and shared your advertisement.

The Virtual Bag will be available to runners and volunteers from approximately one week before and up two weeks following the race. Information about the Virtual Bag will be emailed to participants and volunteers once the bag is available as well as after the race. This gives your business the opportunity to be seen by more than 40,000 people!

By placing an item in our Virtual Bag, you will drive traffic to your business while greatly increasing your visibility among our participants, volunteers and their families.

  • 43,000 physical bags assembled and distributed to all runners
  • 57,000 virtual bags distributed to runners and volunteers (45,000 runners + 12,00 volunteers)
  • Insert deadline is Friday, September 6, 2013 for the physical bag (detailed instructions will be sent after your order is placed online)
  • Deadline for the Virtual Bag will be Friday, September 20 (information and instruction will be sent in July)
  • Click here for more information on the Virtual Bag


Sampling Package

The Sampling Package is a unique opportunity to be part of the entire Bank of America Chicago Marathon weekend.

Engage participants at all 3 major marketing opportunity touch points, at the Health & Fitness Expo, through a Participant Bag Insert and on Race Day.

Package Price $12,000 - includes all three items below

  • Expo – 10’x10’ Expo booth
  • Participant Bag Insert – 43,000 inserts into each runner’s
  • Participant Bag
Race Day – 10’x10’ space for sampling on Race Day in Grant Park

*This opportunity available to companies that do not conflict with any event sponsors

Hotels and Travel

Experient is the Official Housing Partner of the Bank of America Chicago Marathon, offering access to exclusive room blocks at the city’s most desirable hotels. You can book hotel accommodations and manage your reservation through Experient. To secure a hotel reservation for the 2013 Chicago Marathon,

Hilton Chicago
The Hilton Chicago is the Official Headquarters Hotel of the Bank of America Chicago Marathon. Located just across the street from Grant Park, the Hilton Chicago is a hub of activity on race weekend.

Click here to view distances from major Chicago hotels to the Chicago Marathon start line, finish line, Health & Fitness Expo, airports, public transportation, city landmarks and more.


BACCM_Official_AAAmerican Airlines, the Official Airline of the Bank of America Chicago Marathon, has made available a 5% discount off any applicable fare. Race participants (or families and friends) may also utilize the discount when traveling on American Airlines, American Eagle and AmericanConnection. The discount is valid only for travel that occurs from October 7-19, 2013 and may not be combined or used in conjunction with any other offer.

Reservations on American Airlines and American Eagle may be booked on or by contacting our toll-free number at 800.433.1790.  Please follow the procedures listed below for booking the available discounts and enter or mention 52H3AA as the promotion code when booking your reservation:

5% Discount (applies to any applicable fare): Flights may be booked by contacting American Airlines toll-free at 800.433.1790 or by visiting Flights booked through the toll-free number will be assessed any applicable administrative charges.

AAdvantage members may accrue mileage on American Airlines for tickets purchased subject to the rules of the AAdvantage program. Electronic and monetary upgrades to Business or First Class are allowed after ticketing.

Airline Group Travel

American Airlines Meeting Services offers special fares and discounts for 10 or more passengers traveling to a common destination. Use the links below to get information on fares and discounts and to determine if Group & Meeting Travel is right for you. Contact Meeting Services at 800.433.1790, or visit the website at

Bank of America World Marathon Majors IAAF Web Design, Search Margeting, Digital strategy – Nology Interactive, a Digital Agency