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Marketing opportunities

Expo

There are five different opportunities through which your company can market at our 2015 event:

  • Abbott Health & Fitness Expo
  • Participant bag
  • Virtual bag opportunity
  • Advertising in the official program
  • Sampling package

Register-Now-Button-125x38
Click to register for the Expo, participant bag & virtual bag opportunity, official program advertising and/or sampling package.

For more information, contact Paul Brackey at 312.904.9812 or paul.brackey@cemevent.com.


Health & Fitness Expo

The Abbott Health & Fitness Expo includes 200 exhibitors featuring the latest products in running footwear, apparel and accessories, as well as the latest developments in sports, fitness and nutrition. The Expo is where all runners will pick up their participant packet, participant bag and technical shirt.

  • 140,000 people visit/walk the show
  • 240,000 sq/ft of exhibit hall this year

Dates/times
Friday, October 9, 9 a.m. to 8 p.m.
Saturday, October 10, 9 a.m. to 6 p.m.

Location
McCormick Place, North Building, Hall B1

2014 Exhibitor list & expo floor plan (PDF)


Health & Fitness Expo booth

Booths 10’ x10’ to include: 8’ high black/white/white/black backwall drape, 3’ high black side dividers, (1)6’ x 30” black draped table, (2) Limerick chairs, (1) wastebasket and a 7” x 44” one-line identification sign.

Booths larger than 10’ x 10’ to include: 8’ high black/white/white/black backwall drape, 3’ high blackside dividers, (2) 6’ x 30” black draped tables, (4) Limerick chairs, (2) wastebaskets and a 7” x 44” one-line identification sign.

Island booths to include: (2) 6’ x 30” black draped tables, (4) Limerick chairs, (2) wastebaskets and a 7” x 44” one-line identification sign.

Booth size
10′X10′ Regular Booth
10′X10′ Prime Booth
10′X10′ Prime Booth, Corner

10′X20′ Regular Booth
10′X20′ Prime Booth
10’X20’ End Cap Prime Booth

10′X30′ Regular Booth
10′X30′ Prime Booth

10′X40′ Regular Booth
10’X40’ Prime Booth

20′X20′ Booth
20′X30′ Booth
20′X40′ Booth
20’X60’ Booth
20’X70’ Booth
30’X30’ Booth
30’X40’ Booth
30’x50’ Booth
40’x60’ Booth

Current pricing
$ 3,200.00
$ 3,800.00
$ 4,200.00

$ 6,000.00
$ 6,800.00
$ 7,100.00

$ 8,700.00
$ 9,500.00

$ 11,000.00
$ 12,500.00

$ 12,500.00
$ 19,500.00
$ 25,500.00
$ 37,500.00
$ 45,000.00
$ 28,500.00
$ 37,500.00
$ 43,500.00
$ 66,000.00

Price after 7/10
$ 3,300.00
$ 3,900.00
$ 4,300.00

$ 6,100.00
$ 6,900.00
$ 7,200.00

$ 8,800.00
$ 9,600.00

$ 11,100.00
$ 12,700.00

$ 12,500.00
$ 19,500.00|
$ 25,500.00
$ 37,500.00
$ 45,000.00
$ 28,500.00
$ 37,500.00
$ 43,500.00
$ 66,000.00


IMG_8925Participant bag

The participant bag and virtual bag are your opportunity to get your product or information directly into the hands of each runner both physically and digitally. As we continue to make our race a more sustainable event, we are moving towards a plan to remove traditional paper inserts from our event participant bags. The virtual bag allows your coupon, flier or advertisement to reach our participants and volunteers without the cost of printing and the uncertainty of impressions. Post-race metrics for the virtual bag will allow you to see how many people viewed, printed and shared your advertisement.

  • 45,000 physical bags assembled and distributed to all runners
  • Insert deadline is Friday, September 4, 2015 for the physical bag (detailed instructions will be sent after your order is placed online)

Participant Bag pricing
Product Sample         $ 2,600.00
Paper Insert               $ 4,500.00


Virtual bag opportunity

The virtual bag will be available to runners and volunteers from approximately one week before and up two weeks following the race. Information about the virtual bag will be emailed to participants and volunteers once the bag is available as well as after the race. This gives your business the opportunity to be seen by more than 55,000 people!

By placing an item in our virtual bag, you will drive traffic to your business while greatly increasing your visibility among our participants, volunteers and their families.

  • 57,000 virtual bags distributed to runners and volunteers (45,000 runners + 12,000 volunteers)
  • Deadline for the virtual bag will be Friday, September 11, 2015 (information and instruction will be sent in July)
  • Click here for more information on the virtual bag
  • Click here to see 2014 Bag as an example

Virtual Participant Bag pricing
Virtual Bag $ 2,200.00


Sampling package

The sampling package is a unique opportunity to be part of the entire Bank of America Chicago Marathon weekend.

Engage participants at all 3 major marketing opportunity touch points, at the Health & Fitness Expo, through a participant bag Insert and on race day.

Package price $14,000 – includes all three items below

  • Expo – 10’x10’ Expo booth
  • Participant bag Insert – 45,000 inserts into each runner’s
  • Race day – 10’x10’ space for sampling on race day in Grant Park

*This opportunity available to companies that do not conflict with any event sponsors


Hotels and travel

Experient LogoExperient is the official housing partner of the Bank of America Chicago Marathon, offering access to exclusive room blocks at the city’s most desirable hotels. Click here to book a hotel room for race weekend.

Enter to win
Enter to win one of three valuable prizes by visiting Experient, the official housing partner of the Bank of America Chicago Marathon.

  • Grand Prize: Complimentary American Airlines round-trip flight and three-night hotel stay race weekend.
  • 2nd Prize: Two-night Chicago hotel stay to be used within a 12-month period.
  • 3rd Prize: Dinner for two at Park Grill Restaurant, 11 N. Michigan Avenue, Chicago, in the Millennium Park, Gift Card $150

You must be 21 or older to enter. Click here for more information.

Hilton LogoHilton Chicago
The Hilton Chicago is the official headquarters hotel of the Bank of America Chicago Marathon. Located just across the street from Grant Park, the Hilton Chicago is a hub of activity on race weekend.

Click here to view distances from major Chicago hotels to the Chicago Marathon start line, finish line, Health & Fitness Expo, airports, public transportation, city landmarks and more.

CTA LogoChicago Transit Authority (CTA)
Participants and spectators are encouraged to use public transportation throughout the race weekend. For travel information, visit CTA’s Trip Planner at transitchicago.com. To purchase fare cards in advance, visit faremedia.chicago-card.com or call 312.836.7000 for more information.

GO Airport ExpressGO Airport Express
GO Airport Express offers airport shuttle transportation between Chicago area locations and O’Hare and Midway Airports. Efficient and economical shared-ride shuttles depart from O’Hare and Midway Airports every 10 minutes for Chicago downtown and suburban locations. Shuttle counters are located at both O’Hare and Midway in the baggage claim areas. Transportation to airports is arranged by reservation. To make a shuttle reservation, visit airportexpress.com or call 800.284.3826. For private charters call 773.843.2420.

Bank of America World Marathon Majors IAAF Web Design, Search Margeting, Digital strategy – Nology Interactive, a Digital Agency
Bank of America Chicago Marathon

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