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Marketing opportunities

There are four different opportunities through which your company can market at our 2014 event:

  • Bank of America Health & Fitness Expo
  • Participant bag & virtual bag opportunity
  • Advertising in the official program
  • Sampling package

Register-Now-Button-125x38
Click to register for the Expo, participant bag & virtual bag opportunity, official program advertising and/or sampling package.

For more information, contact Paul Brackey at 312.904.9812 or paul.brackey@bankofamerica.com.

Watch the 2013 Bank of America Chicago Marathon highlights video and experience the sights and sounds of race weekend.


Expo photoHealth & Fitness Expo

The Bank of America Chicago Marathon Health & Fitness Expo includes 200 exhibitors featuring the latest products in running footwear, apparel and accessories, as well as the latest developments in sports, fitness and nutrition. The Expo is where all runners will pick up their participant packet, participant bag and technical shirt.

  • 140,000 people visit/walk the show
  • 240,000 sq/ft of exhibit hall this year

Dates/times
Friday, October 10, 9 a.m. to 8 p.m.
Saturday, October 11, 9 a.m. to 6 p.m.

Location
McCormick Place, North Building, Hall B1

2013 Floor plan


Health & Fitness Expo booth

Booths 10’ x10’ to include: 8’ high black/white/white/black backwall drape, 3’ high black side dividers, (1)6’ x 30” black draped table, (2) Limerick chairs, (1) wastebasket and a 7” x 44” one-line identification sign.

Booths larger than 10’ x 10’ to include: 8’ high black/white/white/black backwall drape, 3’ high blackside dividers, (2) 6’ x 30” black draped tables, (4) Limerick chairs, (2) wastebaskets and a 7” x 44” one-line identification sign.

Island booths to include: (2) 6’ x 30” black draped tables, (4) Limerick chairs, (2) wastebaskets and a 7” x 44” one-line identification sign.

New Picture (12)

 

 


Official program: Produced by Chicago Athlete Magazine

This piece will have a circulation of 75,000 to runners directly and through Chicago Athlete’s normal distribution areas throughout Chicagoland.

New Program


IMG_8925Participant bag + virtual bag opportunity

The participant bag and virtual bag are your opportunity to get your product or information directly into the hands of each runner both physically and digitally. As we continue to make our race a more sustainable event, we are moving towards a plan to remove traditional paper inserts from our event participant bags. The virtual bag allows your coupon, flier or advertisement to reach our participants and volunteers without the cost of printing and the uncertainty of impressions. Post-race metrics for the virtual bag will allow you to see how many people viewed, printed and shared your advertisement.

The virtual bag will be available to runners and volunteers from approximately one week before and up two weeks following the race. Information about the virtual bag will be emailed to participants and volunteers once the bag is available as well as after the race. This gives your business the opportunity to be seen by more than 55,000 people!

By placing an item in our virtual bag, you will drive traffic to your business while greatly increasing your visibility among our participants, volunteers and their families.

  • 45,000 physical bags assembled and distributed to all runners
  • 57,000 virtual bags distributed to runners and volunteers (45,000 runners + 12,000 volunteers)
  • Insert deadline is Friday, September 12, 2014 for the physical bag (detailed instructions will be sent after your order is placed online)
  • Deadline for the virtual bag will be Friday, September 19, 2014 (information and instruction will be sent in July)
  • Click here for more information on the virtual bag

Bag Insert


Sampling package

The sampling package is a unique opportunity to be part of the entire Bank of America Chicago Marathon weekend.

Engage participants at all 3 major marketing opportunity touch points, at the Health & Fitness Expo, through a participant bag Insert and on race day.

Package price $14,000 – includes all three items below

  • Expo – 10’x10’ Expo booth
  • Participant bag Insert – 45,000 inserts into each runner’s
  • Race day – 10’x10’ space for sampling on race day in Grant Park

*This opportunity available to companies that do not conflict with any event sponsors


Hotels and travel

Hotels

Experient is the official housing partner of the Bank of America Chicago Marathon, offering access to exclusive room blocks at the city’s most desirable hotels. You can book hotel accommodations and manage your reservation through Experient. To secure a hotel reservation for the 2014 Chicago Marathon, visit chicagomarathon.com/2014hotels.

Hilton Chicago
The Hilton Chicago is the official headquarters hotel of the Bank of America Chicago Marathon. Located just across the street from Grant Park, the Hilton Chicago is a hub of activity on race weekend.

Click here to view distances from major Chicago hotels to the Chicago Marathon start line, finish line, Health & Fitness Expo, airports, public transportation, city landmarks and more.

Airline

BACCM_Official_AAAmerican Airlines, the official airline of the Bank of America Chicago Marathon, has made available a 5% discount off any applicable fare. Race participants (or families and friends) may also utilize the discount when traveling on American Airlines, American Eagle and AmericanConnection. The discount is valid only for travel that occurs from October 6-18, 2014 and may not be combined or used in conjunction with any other offer.

Reservations on American Airlines and American Eagle may be booked on aa.com or by contacting our toll-free number at 1.800.433.1790. Please follow the procedures listed below for booking the available discounts and enter or mention 42H4BQ as the aa.com promotion code when booking your reservation:

5% Discount (applies to any applicable fare): Flights may be booked by contacting American Airlines toll-free at 1.800.433.1790 or by visiting aa.com/group. Flights booked through the toll-free number will be assessed any applicable administrative charges.

AAdvantage members may accrue mileage on American Airlines for tickets purchased subject to the rules of the AAdvantage program. Electronic and monetary upgrades to Business or First Class are allowed after ticketing.

Airline group travel
American Airlines Meeting Services offers special fares and discounts for 10 or more passengers traveling to a common destination. Use the links below to get information on fares and discounts and to determine if group & meeting travel is right for you. Contact Meeting Services at 1.800.433.1790, or visit the website at aa.com/group.

Bank of America World Marathon Majors IAAF Web Design, Search Margeting, Digital strategy – Nology Interactive, a Digital Agency